Is It True That Nice Girls Don't Get Rich?

Nice Girls Don't Get Rich author Lois Frankel, Ph.D (a rich woman in more ways than one) says that many of the characteristics that make women uniquely feminine are the very same behaviors that prevent them from becoming financially independent. What does she mean by that?

Women are socialized to be the caretakers and still today more women go into the helping professions than men, which don't pay as well as other professions. Ms. Frankel says she spent "the first half her adult life believing that doing good and doing well were mutually exclusive." 

Take a look at this "nice girl" programming and see what you think:

* Money is power, and most little girls are not taught to be powerful - they're taught to be "nice."

Are girls getting a different message today? I'm not so sure. Women are still called the "B" word when they act assertive, and not just by men. My cousin Kim Kelly, a professional polo player (horses not water) was treated bad by the male polo players, but got little support by women players.  It makes me sad when I hear women putting down other women with comments like: "Women are so catty," or I hate working in an office of "backstabbing" women. I've always expected the best from women and that's what I've experienced.

* Girls are socialized to be caretakers, nurturers and accomodators - not necessarily breadwinners. (But many of us are.) 

It's wonderful to be caring and loving. And, we know that taking care of a family, on top of a job, is exactly what it sounds like - 2 jobs!! One solution I'd like to see is better child care help in terms of subsidies. If we can subsidize big business, what about working women with young children? It will take more women in Congress to accomplish this. Currently America has one of the lowest representations of women (16%) of any of the industrialized nations.

* Women are more likely to spend their income on their children and the household, whereas men are more likely to be prudent about investing.  Women ARE the consumers in our culture. Something like 80% of goods bought are bought by women. That's all fine, but we have to get better at saving and thinking of our future - afterall, as I've said before in this blog, all those shoes in our closet won't feed or house us in retirement.

Two questions for you to Consider:  What do you think it will take for us women to be both "nice" and powerful with our money? What would happen if you stopped being so concerned about whether others see you as "nice" and focused more on making and keeping more of your money? 

Why Are Only 8% of Women Ready for Retirement?

Women control 51% of the wealth in America. I was shocked and pleased to hear that and yet many, many women I talk with aren't planning soon enough or saving anywhere enough for retirement. Instead what I observe is that women often don't want to think about retirement. And, while I understand, retirement going to be here sooner than we'd like to imagine.

Women are working very hard in their businesses, caring for their children, their families (including elderly parents). Who has the time to consider and plan how to make their money work for them?  When I'm coaching women in business I assess how much income they're earning, if they feel they're charging enough (often not), how their spending is, the amount of debt they are carrying and whether they have a 401(k) or other investment vehicle. 

Here are three things women need to do. And remember: "A man is not an retirement plan."Deborah Price, Money Magic

1) Just Start an investment account. The earlier the better. "For the first time, women in the work force full time are just as likely to have access to a 401(k) as men and their participation rate is as high as we've seen." Catherine Collinson, president, Transamerica Center for Retirement Studies. (Modesto Bee 2-5-2012)

2) Know what you'll need to replace your income in retirement and maintain your lifestye. Google retirement calculator, pick one and plug in social security, other income and expenses. This exercise is not as fun as going shopping, but when you're 75 and either don't want to work or are unable to, all those shoes or beauty products you're buying today aren't going to keep you warm or add to your income. But the $50.00 a automatically deducted each and every month can and will.

3) Take more risks. Women don't often take investment risks. I'm financially conservative myself, yet we want our money to work as hard for us as we've worked to obtain it. Women still only earn 78 cents on the dollar compared to men. We take time off to have children or caretake others. The really savvy women I know do take calculated risks. One of my friends has been a real estate investor for 30 years and built quite a retirement fund for herself. Here's to you taking charge of your money today so it works for you tomorrow!!